The 8th attribute of the 1-page marketing plan is not mentioned in the provided content. However, based on common marketing strategies, the 8th attribute could be "Conversion-Oriented". This means that every marketing effort should be designed with the goal of converting the prospect into a customer. It involves creating a compelling call-to-action that encourages the prospect to make a purchase or engage further with your business.
This question was asked on the following book summary:
Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and incre...
Go to dashboard to download stunning resources
Download
Text this question was asked on:
Trackable – Each lead or purchase should be related directly back to a specific ad or marketing effort. Measurable – Measuring the effectiveness of each effort allows you to maximize the investments that generate the most leads. Interesting – The message must include much more than your logo, contact information, and generic offers. It should include compelling amcopy that grabs the attention of your prospects. Targeted – Marketing to a broad audience in direct response marketing is a mistake. Your ad should be addressed to a specific demographic, aka. your target market. Buyer-Focused – Your direct response marketing should include an offer, but not one focused on making a sale. It should provide value to the buyer based on their needs or fears (like a free report) and not focused on what you have to sell. Facilitates the Next Step – As part of the delivery of the initial valuable offer, include a follow-up irresistible offer that compels the prospect to take the next step towards pur...
Ask another question
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based Marketing (ABM) presentation provides the tools to create highly targeted, personalized campaigns that win over the most important accounts.
Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control costs and increase conversions with better strategy that aligns with customer needs. Use our presentation to establish your current market position and target customer’s needs, then outline strategies to address them across products, promotions, place, and price point.
“Do I understand my customers? Do I address their full experience? Do I have the right talent?” The Marketing Mix concept was developed to address these questions. Use our Marketing Mix presentation to plan a successful product offering, execute marketing initiatives, and increase customer satisfaction and company revenues.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.