Question
The 8th attribute is not mentioned in the provided content, title, or description. However, in the context of a comprehensive marketing plan, an 8th attribute could be "Scalable". This means that the marketing strategy can be expanded or reduced in scope depending on the business's needs and resources. It's important for a marketing plan to be flexible and adaptable to changes in the business environment or company growth.
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Trackable – Each lead or purchase should be related directly back to a specific ad or marketing effort. Measurable – Measuring the effectiveness of each effort allows you to maximize the investments that generate the most leads. Interesting – The message must include much more than your logo, contact information, and generic offers. It should include compelling amcopy that grabs the attention of your prospects. Targeted – Marketing to a broad audience in direct response marketing is a mistake. Your ad should be addressed to a specific demographic, aka. your target market. Buyer-Focused – Your direct response marketing should include an offer, but not one focused on making a sale. It should provide value to the buyer based on their needs or fears (like a free report) and not focused on what you have to sell. Facilitates the Next Step – As part of the delivery of the initial valuable offer, include a follow-up irresistible offer that compels the prospect to take the next step towards pur...
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