Question
Alix should start by reevaluating her company's strategy, structure, and systems using the McKinsey 7S framework. She should identify the gaps and misalignments in these areas and devise a plan to address them. This could involve hiring new staff with the necessary skills, investing in training for existing staff, or outsourcing certain tasks. She should also consider diversifying her product offerings or exploring new markets to align with her company's growth and changing customer demands. Furthermore, Alix should ensure that the company's shared values, style, staff, and skills are in line with its new direction. This will ensure a holistic approach to managing change and achieving organizational effectiveness.
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Imagine that Whitehawk Electronics is a startup that has five team members. Because Whitehawk Electronics is a developing business, it relies almost solely on the vision and values of the founder. Let's call her Alix. The start-up sells into one market and uses off-the-shelf IT and accounting systems. As the business grows, however, the staff expands to 30 members, and Whitehawk Electronics starts to explore and conquer different markets. New customer demands require new skills in various departments: from marketing to financial management. Alix decides to apply the McKinsey 7-S framework analysis and learns that her company's developing sales strategy doesn't align with its small-business skill set any more.
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