The Marketing Management Process typically involves the following steps: Environmental Analysis, Segmenting-Targeting-Positioning (STP) modeling, Market Base and Customers, Target Market Segmentation, Market Share and Competition, Strengths and Weaknesses Profile, Opportunities and Threats Analysis, Chance-Risk Analysis, Key Marketing Objectives, Marketing SMART Goals, Marketing Mix, Product Mix, Product Portfolio Analysis, Promotional Mix, Pricing Strategy, Marketing Communication Policy, Personnel Requirements, Financial Requirements, and Marketing Plan Rollout Timeline. It ends with the use of Marketing KPI Dashboards to monitor and adjust the strategy as needed.
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