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A startup can adopt several strategies from Uber's growth model as described in 'Super Pumped: The Battle for Uber'. Firstly, an obsessive product focus can help a startup to continuously improve its product and meet customer needs. Secondly, breaking rules can sometimes lead to innovation and disruption, although it's important to consider ethical implications. Thirdly, a 'growth at all costs' mentality can drive rapid expansion, but it's crucial to also focus on sustainable growth. Lastly, maintaining minimal bureaucracy can enable quick decision-making and agility. However, it's important to note that these strategies also had downsides for Uber, and each startup should adapt them according to its unique context.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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Within weeks, the media broke the story of 'Heaven' and 'Hell,' Uber's user and competitor surveillance systems, respectively. Heaven gave Uber a live bird's-eye view of every single ride in a city. Uber's Competitive Intelligence team had created hell to monitor real-time locations of Uber drivers who also drove for Lyft. Uber even had a tool to steal price information from Lyft and used it to undercut Lyft and lure drivers.
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