Automakers can balance strategic growth with preserving value in the digital transformation era by adopting a few strategies. Firstly, they can invest in new technologies like electric, connected, and autonomous vehicles to stay competitive. Secondly, they can assess the realities of their operations and make necessary adjustments to align with the digital transformation. Thirdly, they can explore new revenue streams such as in-car entertainment to capitalize on the growing demand. Lastly, they should ensure their strategies are adaptable to changing conditions to maintain their value.
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Automakers will use these new revenue streams to build more vehicles that are electric, connected, and even autonomous. In order to achieve this growth, they will need to assess the realities of their operations and balance strategic growth with preserving value. As autonomous cars become more commonplace closer to 2030, the demand for in-car entertainment like movies, tv, and even online shopping will grow.