To maximize the effectiveness of Facebook ads despite rising costs, you can use several strategies. First, ensure your ads are highly targeted. The more specific your audience, the more likely you are to see a higher return on investment. Second, use engaging content. This can be through high-quality images, compelling copy, or interactive elements. Third, test different ad formats to see what works best for your audience. Fourth, use Facebook's analytics tools to track the performance of your ads and make necessary adjustments. Lastly, consider using retargeting strategies to reach people who have already shown interest in your product or service.
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