To target the best customers, you can use strategies such as segmentation, targeting, and positioning (STP). Segmentation involves dividing your market into distinct groups with different needs, preferences, or characteristics. Targeting involves choosing which segments to focus on based on their potential profitability and fit with your business. Positioning involves designing your offering to meet the needs of your target customers and differentiate it from competitors. Additionally, setting specific, measurable, achievable, relevant, and time-bound marketing objectives can help guide your strategy.
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