Car companies can adopt several strategies to increase revenue through post-purchase subscription models. They can offer software features that can be patched in remotely, such as remote-start capabilities, driver-assist features, voice recognition, and heated seats. These features can be offered as part of a subscription package. Another strategy is to follow Tesla's example of shipping cars with battery packs that have their range limited by software. Owners can then pay a fee to unlock the full capacity. Offering driver-assist features like lane keeping and auto-parking as part of a subscription can also boost revenue.
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