Question

What strategies did Aaron Rasmussen use for his successful digital product launch?

Aaron Rasmussen's successful digital product launch strategy involved leveraging his experience and reputation from his time as co-founder and Creative Director at MasterClass. He utilized his connections with industry leaders to create high-quality, credible online education content. His new venture, Outlier.org, offers online classes for college credit, addressing a real need in the market for affordable, accessible higher education. This combination of high-quality content, credibility, and meeting market needs contributed to the success of his digital product launch.

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Aaron Rasmussen has co-founded and served as Creative Director at MasterClass, an online education platform featuring industry leaders from Vogue Editor in Chief, Anna Wintour, to Disney's CEO, Bob Iger. So it came as no surprise that his new digital product launch was widely successful. In January 2020, TechCrunch reported that Rasmussen's Outlier.org, a startup that allows students to take online classes for college credit, has raised $11.7 million in Series A funding.

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