Question
Airbnb implemented several strategies in their "Belong Anywhere" campaign to enhance the employee experience and unify their brand identity. They appointed a global head of employee experience to drive this internally. They created an employee experience group, combining previously separate departments such as HR, recruiting, and company events and internal communications. They also added functions like facilities, safety, security, food, global citizenship/social impact, diversity, belonging, total rewards, learning, talent design, and talent systems to this group. This move effectively united all areas relating to the Airbnb employee experience under one head, in one department, ensuring that Airbnb could see and control all decisions related to the employee experience.
This question was asked on:
In 2016 they began their "Belong Anywhere" campaign, applying it both as a brand identity and as a vision for the culture of the company. They named a global head of employee experience responsible for driving this internally. One of the key changes they made was creating an employee experience group under him, combining what were previously three departments covering HR, recruiting, and company events and internal communications independently. In addition, they added to this group the previously disparate or nonexistent functions of "facilities, safety, security, food, global citizenship/social impact, diversity, belonging, total rewards, learning, talent design, and talent systems." This move effectively united all areas relating to the Airbnb employee experience under one head, in one department. This governance design was crucial to ensuring that Airbnb could see and control all decisions related to the employee experience.
Receive new free presentations every Monday to your inbox.
Full content, complete versions — No credit card required.
