Amazon used several strategies to compete with brick-and-mortar stores. Firstly, they offered a larger inventory than most physical stores, which was possible due to their online nature. Secondly, they offered products at lower fixed prices. Lastly, they expanded their product range to include not just books, but also DVDs, electronics, toys, software, and other goods.
Be on the forefront of technological shifts with our Digital Transformation presentation. This deck...
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