What strategies did Apple use to target different age groups with their Apple Watch Series?

Apple used different strategies to target different age groups with their Apple Watch Series. For the Apple Watch Series 3, they focused on the 25-44 age range, which constituted 55% of their target audience. However, for the Apple Watch Series 4, they shifted their focus to adults between the ages of 44 and 54. This change in target audience indicates that Apple's product managers had a different customer profile in mind for each series, and they tailored their marketing and product development strategies accordingly.

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As a product manager, how do you build a product in the first place? You first need to know who your customers are. When Apple launched the Apple Watch Series 3 in 2017, its target audience had a 55% focus on the 25-44 age range. But when Apple launched the Apple Watch Series 4, it went after adults between the ages of 44 and 54. Why the change? The product managers had a different target customer in mind...

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Product Management Toolkit (Part 1)

Does your product management process feel like it's lagging behind with the wrong tools? Our Product Management Toolkit collection includes some of th...

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