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What strategies did Uber implement to attract more customers?

Uber implemented several strategies to attract more customers. One of the key strategies was showing riders the price before they book a ride, which was aimed at gaining more customers. They also opened up their RUSH API to developers so more businesses could incorporate Uber drivers into their models. Additionally, Uber launched a service with self-driving cars and redesigned their app to allow riders to split fares, further enhancing user experience and attracting more customers.

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Uber and Lyft aren't just companies, they're platforms. These platforms allow connections that create marketplaces. In 2015, Uber used its existing platform to quickly grow UberEats, which is now the most valuable part of its business model. By 2016, It was sink or swim for Uber. To achieve the necessary growth, they had to plot out milestones with important events and dates. They had to sync team members around an organized timeline. On March 1, the UberEats app launched in Los Angeles. Fifteen days later, it launched in three other cities. In April, Uber launched in Argentina. In May, Uber announced that it would show riders the price before they book a ride in the hopes of gaining more customers. In June, Uber opened up its RUSH API to developers so more businesses could incorporate Uber drivers into their models. In August, Uber announced it would launch a service with self-driving cars. And in November, the company launched a completely redesigned app that allowed riders to split...

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