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The acquisition of Pixar by Disney had a significant impact on Disney's business model. It revitalized Disney Animation, which was the heart of the Disney brand and was in trouble at the time. The acquisition brought in new talent and innovative ideas, which helped Disney to produce more successful animated films. It also strengthened Disney's position in the entertainment industry and increased its market share.
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After he formally became CEO, Iger told the board that Disney Animation—the heart of the Disney brand—was in trouble. They had three choices: try to turn it around under its current management, or bring in new talent to turn it around, or buy Pixar. Many board members deeply opposed to the idea of buying Pixar, but Iger won enough backing to explore the idea. When he broached it with the head of Pixar, Jobs said: "You know, that's not the craziest idea in the world."
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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