Question
In its early years, Amazon faced several challenges. One of the main challenges was the skepticism and lack of trust from consumers towards online shopping. Additionally, Amazon had to deal with the logistical challenges of storing and shipping a wide variety of products. They also faced competition from brick-and-mortar stores and other online retailers. Furthermore, Amazon had to continuously innovate and expand their product offerings to stay ahead of the competition.
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Amazon's founder, Jeff Bezos, started a virtual store offering a larger inventory than most brick-and-mortar bookstores at lower fixed prices in 1995. Soon, after witnessing some success, Bezos realized that the concept will be appreciated by consumers looking to buy other products; so Amazon started to offer DVDs, electronics, toys, software and other goods for sale, Advertising Week 360 reports.
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