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Some of the key decisions that led to Amazon's success include the decision to start as a virtual store offering a larger inventory than most physical bookstores at lower fixed prices. This was a unique concept in 1995. Another key decision was to expand the product range beyond books to include DVDs, electronics, toys, software, and other goods. This diversification helped Amazon to attract a wider customer base.
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Amazon's founder, Jeff Bezos, started a virtual store offering a larger inventory than most brick-and-mortar bookstores at lower fixed prices in 1995. Soon, after witnessing some success, Bezos realized that the concept will be appreciated by consumers looking to buy other products; so Amazon started to offer DVDs, electronics, toys, software and other goods for sale, Advertising Week 360 reports.
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