Question
The key factors that led to the downfall of RIM include a lack of unity within the company, a flawed strategic plan, and distractions from the company's main goals. The company's leaders were also involved in other projects, which took their focus away from RIM's strategic future. Additionally, the company failed to adapt to the rapidly changing smartphone market, which led to its downfall.
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Lazaridis, too was pursuing "extracurricular" efforts in the wake of RIM's initial success, and in doing so taking his eye off the moving target that was RIM's strategic future. Just as AT&T's Bell Labs had seeded funding that grew into Silicon Valley, he intended to found a "Quantum Valley" in Waterloo, Canada, giving $200 million and more to establish the Perimeter Institute. The Institute, situated at the University of Waterloo, would conduct research to "harness microscopic subatomic particles," one of Lazaridis's dreams.
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