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The three revolutionary products that Steve Jobs introduced in 2007 were a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. However, these were not three separate devices, but features of one single device: the iPhone.
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Jobs' next target industry was smartphones. Jobs and the team relentlessly worked to simplify what other phones made complicated. Apple pioneered multi-touch and made a phone that replaced physical keyboards with a fluid software interface. At the launch in 2007, Jobs said that he was introducing three revolutionary products: a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device. Then he revealed that it was one single device: the iPhone. Within three years, Apple had sold 90 million iPhones and cornered more than half the global cell phone market profits.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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