Question

Why are presentations with visual aids considered more persuasive?

Presentations with visual aids are considered more persuasive because they significantly enhance information retention. According to a study, people only remember 10% of the information they hear three days later. However, if a relevant image is paired with the same information, retention increases to 65% three days later. Visual aids also make presentations more engaging and memorable. They can help to maintain the audience's focus and make the content more interactive. In fact, presentations with visual aids are found to be 43% more persuasive than those without visuals.

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Visual stimulation is important. According to HubSpot, "When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later" Interactive presentations drive engagement. Four out of five professionals say they shifted their focus away from the presenter during the last presentation they attended, so making your presentation interactive and playful is crucial Also, 70% of marketers believe that presenting interactive content is key for engaging your audience 68% of people believe that interactive presentations are more memorable Presentations with visual aids are 43% more persuasive than the same presentations without visuals

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Playful Presentation (Part 1) Presentation preview
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