Why do 70% of marketers believe that presenting interactive content is key for engaging your audience?

Interactive content is believed to be key for engaging audiences because it actively involves the audience in the presentation, making it more memorable and effective. It shifts the focus from the presenter to the content, reducing the chances of the audience losing interest. Interactive content also allows for visual aids, which are proven to be more persuasive and help in better retention of information. Therefore, 70% of marketers believe in its importance for audience engagement.

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Visual stimulation is important. According to HubSpot, "When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later" Interactive presentations drive engagement. Four out of five professionals say they shifted their focus away from the presenter during the last presentation they attended, so making your presentation interactive and playful is crucial Also, 70% of marketers believe that presenting interactive content is key for engaging your audience 68% of people believe that interactive presentations are more memorable Presentations with visual aids are 43% more persuasive than the same presentations without visuals

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Playful Presentation (Part 1)

As a corporate leader you need to present a playful topic once in a while, this can be via a lunch & learn, a brief interactive meeting, or a corporat...

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