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Brand managers prioritize building an audience over converting sales because a larger audience can lead to more potential customers in the future. It's about creating a long-term relationship with potential customers. Building an audience involves creating brand awareness and loyalty, which can lead to sustained sales over time, rather than a one-time purchase.
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It takes 5 to 7 impressions for people to remember a brand Color improves brand recognition by up to 80% 73% of consumers love a brand because of helpful customer service Presenting a brand consistently across all platforms can increase revenue by up to 23% 1/3 of the world's top 100 brands include the color blue in their logos 72% of the best brand names are made up of words or acronyms Brands with poor company branding pay 10% higher salaries Over 70% of brand managers consider building an audience more important than converting sales 89% of shoppers stay loyal to brands that share their values Brands that blog generate 67% more leads
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