Why is it important for designers to consider principles beyond logic?

Conceptual models and feedback are crucial in design as they help users understand and interact with a product more effectively.

A conceptual model is a representation of how something works. It helps users form a mental model of the system, which aids in predicting the system's behavior and understanding how to interact with it. For instance, a conceptual model of a car includes the steering wheel for direction, pedals for speed, and so on. This model helps users understand how to operate the car.

Feedback, on the other hand, is about communicating the result of an action to the user. It helps users understand if their actions have led to the desired outcome. For example, when a user clicks a button on a website, a change in color or a message indicates that the action was successful.

Together, these concepts make a product more user-friendly and intuitive, reducing the learning curve and enhancing the overall user experience.

Reflecting on personal experiences, there was a time when a poorly designed microwave oven led to incorrect usage. The signifier, in this case, was the multitude of buttons with cryptic symbols, which were supposed to indicate different cooking modes. However, their meaning was not intuitive, leading to confusion and incorrect usage.

To improve the design, the microwave could have used more intuitive symbols or even simple text to indicate the different functions. Additionally, a user-friendly manual or a digital display with clear instructions could have been included. This would have made the microwave more "human-centered", aligning with Don Norman's principles of design.