It's important to avoid using terms like 'friendly', 'honest', 'reliable' as brand values because they are trite and non-differentiating. Many companies may claim these values, so they do not set your brand apart. Instead, it's better to choose unique and specific values that truly represent your brand and make it stand out.
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Use this slide to introduce your company profile and mission. Founder of Acrolinx, Andrew Bredenkamp, says: "Don't fall into the trap of choosing trite, non-differentiating factors such as 'friendly,' 'honest,' 'reliable,' as brand values." Introduce the amazing talent on your team, which will make the presentation more relatable and authentic. This will help to demonstrate both the expertise of your team members and your own leadership abilities. Make sure that your presentation touches upon your audiences'highest concerns. Talk about the enticing solutions to the problems your company is providing in detail leaving your prospects in no doubt that you are the answer to their prayers