Investing energy and labor into the discovery and preparation process is crucial because it helps in creating a compelling story rather than just presenting a lot of information. This process involves analyzing and understanding the information deeply, which allows you to present it in a way that is engaging and meaningful to the audience. It may seem like a lot of work, but it often results in a more effective presentation, as unnecessary details are eliminated and the focus is put on the most important points.
Everyday, hundreds of sales presentations are met with insipid feedback and rejection. To avoid this...
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