Why is poor distribution considered the number one cause of business failure?

Poor distribution is considered the number one cause of business failure because it directly impacts the reach of a product or service. If a business cannot effectively distribute its product or service, it fails to reach potential customers, leading to low sales and revenue. This can be due to a lack of understanding of the market, ineffective marketing strategies, or logistical issues. Even if a product is excellent, without effective distribution, it will not reach the customers it is intended for, leading to business failure.

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Growth hacking can also be used to find which channel is the best fit for marketing your product. Take care in identifying channels, as PayPal founder Peter Thiel cautions that success through more than one channel is exceedingly rare. ""Most businesses actually get zero distribution channels to work. Poor distribution – not product – is the number one cause of failure. If you can get even a single distribution channel to work, you have a great business. If you try for several but don't nail one, you're finished."

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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...

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