Providing additional resources is important in improving the customer experience because it helps to address customer needs and queries more effectively. It can include educational materials, FAQs, tutorials, or customer support, which can help customers understand the product or service better. This not only enhances their overall experience but also builds trust and loyalty, leading to customer retention and positive word-of-mouth.
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With a full story of the customer experience, you can improve features across sales, marketing, and product design. Identify pain points and improve the experience at those points. Simplify and clarify communication. Provide additional resources. Or even go as detailed as redesigning the look of a button.