Why is writing the FAQ considered as putting the cart before the horse?

Writing the FAQ before developing the product is considered as putting the cart before the horse because it's an unconventional approach. Normally, FAQs are written after the product is developed, as they are meant to address common questions or concerns about the product. However, writing the FAQ first can help keep the focus on the market and potential customer concerns, which can in turn influence and define the product design.

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Growth Hacker Marketing

Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...

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Don't start with the product, start with the press release, creating a market focus instead of a product or company focus. Write the FAQ. This seems like putting the cart before the horse, but it serves to keep the focus on the market and helps in defining product design. Now build a prototype. Then test it, modify it, test it again, and so on. Readers will learn that this hack-and-test approach can take many rounds of iteration before they find the best product or service to offer.

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Some ways to improve the effectiveness of a marketing channel include understanding your target audience, creating engaging content, utilizing analytics to track performance and make improvements, and integrating your marketing channels for a cohesive strategy. It's also important to stay updated with the latest trends and technologies in marketing to ensure your strategies are effective and relevant.

A company can ensure that their marketing channels are effective by continuously testing and modifying their strategies. They should start with a market focus rather than a product or company focus. Writing a FAQ can also help keep the focus on the market and assist in defining product design. Building a prototype and then testing and modifying it repeatedly can also be beneficial. This iterative approach can help find the best product or service to offer, which can in turn make the marketing channels more effective.

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