Why might a brand manager consider building an audience to be mor

A brand manager might consider building an audience to be more important than converting sales because a larger audience can lead to more potential customers in the future. Building an audience involves creating brand awareness and loyalty, which can lead to long-term success. While converting sales is important, it's a short-term goal. On the other hand, building an audience is a long-term investment that can lead to sustained growth and profitability.

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It takes 5 to 7 impressions for people to remember a brand Color improves brand recognition by up to 80% 73% of consumers love a brand because of helpful customer service Presenting a brand consistently across all platforms can increase revenue by up to 23% 1/3 of the world's top 100 brands include the color blue in their logos 72% of the best brand names are made up of words or acronyms Brands with poor company branding pay 10% higher salaries Over 70% of brand managers consider building an audience more important than converting sales 89% of shoppers stay loyal to brands that share their values Brands that blog generate 67% more leads

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Corporate Deck

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