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A company leader should consider brand identities and advertising in a competitor analysis because these elements provide insights into a competitor's market positioning, customer perception, and marketing strategies. Understanding these aspects can help a company to identify gaps in the market, develop effective marketing strategies, and differentiate its products or services.
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To run a brand audit, a company leader must first determine what drives growth and figure out how customers perceive the product or service. In-depth competitor analysis is necessary as well. Competitor analysis should include competitor websites' review, search engine optimization (such as competitive keywords), brand identities and advertising, Dinnerman tells "Inc."magazine.
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