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The 'A/B Testing' slide in the 'Product Management Toolkit (Part 1)' presentation offers a compelling exploration of an analytical method used by successful companies like Apple, Amazon, Spotify and TikTok for product management. It introduces the concept using easy-to-understand scenarios and keywords like 'number of visitors', 'number of conversions', 'conversion rate', and 'your results'. This slide takes a deep dive into how to compare different versions of a product and determine the one that guarantees superior performance. It is an invaluable resource for any college student or mid-level manager who aims to leverage data in decision making.
This slide is part of our Product Management Toolkit (Part 1) presentation. Available in Microsoft Powerpoint, Google Slides, and Apple Keynote. Download using links below
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