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A/B Testing

The 'A/B Testing' slide in the 'Product Management Toolkit (Part 1)' presentation offers a compelling exploration of an analytical method used by successful companies like Apple, Amazon, Spotify and TikTok for product management. It introduces the concept using easy-to-understand scenarios and keywords like 'number of visitors', 'number of conversions', 'conversion rate', and 'your results'. This slide takes a deep dive into how to compare different versions of a product and determine the one that guarantees superior performance. It is an invaluable resource for any college student or mid-level manager who aims to leverage data in decision making.