ABM Dashboard

Wrapped up in a title named 'ABM Dashboard', this slide is an essential element of the Account-Based Marketing (ABM) presentation. It encompasses a broad spectrum of data visualization patterns, such as line graphs, bar graphs, and combination graphs to vividly illustrate marketing engagement details and the sales-marketing pipeline. Insightful nuggets on target accounts meetings, sales progression, and the marketing sales funnel are intricately woven into it. The main focus, however, is on high-value metrics like ACV (Average Contract Value), lifetime value, and MQA (Marketing Qualified Accounts), empowering marketers to design high-impact campaigns for top-tier clients.