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Seeped in various strategic aspects, the 'ABM Strategy Pyramid' slide within the 'Account-Based Marketing (ABM)' presentation acts as a guide to channel an effective marketing plan. It places focus on critical concepts such as annual contract value, strategic structure, account ROI, and lead prioritization. This enables the identification of account tiers, refining the approach towards accounts that carry the greatest potential for revenue. No more guessing games, the 'ABM Strategy Pyramid' provides a systematic pathway to winning over pivotal accounts.
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