ADL Matrix

Navigating through stagnation can be a challenge. The Growth Strategy Toolbox addresses this issue, introducing the 'ADL Matrix' slide. This slide employs critical components like embryonic growth, industry lifecycle stage, strategic condition, and competitive position to provide insight into potential growth strategies. The 'ADL Matrix' helps to discern the current capabilities of an organization and how they align with the next growth challenge. By identifying the various stages of industry lifecycle, it promotes understanding of how to prioritize growth areas and accurately strategize for the future.