Aida Sales Funnel

Exploring an integral part of the 'Customer Acquisition' presentation, the 'Aida Sales Funnel' slide serves as a conceptual navigation roadmap through the customer acquisition process. It begins by capturing awareness and attention, which leads to piquing interest and creating desires, before finally prompting action. Learning is augmented via examples, anecdotes, and data points that visualize the process and bring it to life. The slide is designed to effectively guide a prospective lead from awareness to becoming a customer, shedding light on an often complex and vital business process.