Chapter of

Blue Ocean Shift - Diagrams

Immersing readers in the practical dynamics of tipping a business perspective from competition to innovation, the 'Blue Ocean Shift - Diagrams' chapter is a vital part of the Blue Ocean Shift. This chapter brings to life vivid diagrams that narrate the path of transition to the limitless blue ocean market, in an attempt to make obsolete the concept of competition. It bridges the gap between theory and application and illustrates the key principles of achieving a strategic shift in any organization's thinking. A must-read for anyone navigating through the currents of the corporate world.