Budget versus actual across each dropdown and over time

Entitled 'Budget versus actual across each dropdown and over time', this model in the 'Marketing Dashboard' spreadsheet is used to monitor the balance between the planned budget and the actual expenses made over a certain period. This analysis is carried out across multiple dropdowns, thus offering flexibility to adjust time frames or categories. The model is instrumental in understanding where financial resources are overspent or underspent, enabling students and mid-level managers to make more informed decisions and strategies. It's an indispensable tool for anyone seeking to optimize their marketing budget utilization and gain a robust return on investment.