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Diving deep into 'Buying Committee Personas (BCPs)', this slide is a crucial part of the 'Account-Based Marketing (ABM)' presentation. Oriented to understand the decisive actors in high-value transactions, it eloquently structures stakeholder map and buying decision tree. Concepts of buyer decision and purchase decision are well-documented with clear and effective flow charts. It beautifully paints the picture of organization structure, using innovative techniques to illustrate org chart, team structure, and team chart, making this slide an essential tool to comprehensibly target relevant accounts.

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