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Campaign Performance - Dashboard

Delving into the heart of the Marketing Plan, the 'Campaign Performance - Dashboard' model provides a comprehensive view of marketing efforts. It tracks key metrics such as Conversion Rate (CR), Return on Investment (ROI), and Return on Ad Spent (ROAS) for each campaign and channel. It's designed to monitor the performance of both paid and organic content, offering insights into leads, impressions, conversions, and more. This model serves as a vital tool for understanding the effectiveness of marketing campaigns and channels, ultimately guiding strategic decisions.