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This slide is part of our Blue Ocean Strategy presentation. Available in Apple Keynote, Google Slides, and Microsoft Powerpoint. Get access to this and 500+ other business templates by signing up.


In a relentless pursuit to carve out a unique market space, the 'Classify Products' slide deciphers the concept of pioneer value innovation, migrator value improvement, and settler value imitation. Valuable as it is intriguing, this slide holds a portfolio to identify non-customers in the realm of Blue Ocean Strategy, paving the way to potential business revolution. It's an exploration into unchartered territories, setting guidelines for students and managers to not just withstand the ruthless competition but to transform it into irrelevance.