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As a critical model in the 'Pricing Strategies' spreadsheet, the 'Competitive Landscape Charts: Competitor Perceptual Map and Kotler's Matrix' offers a comprehensive layout to analyse and compare pricing strategies. It grants the ability to map out competitors and dissect their pricing approaches using dependable tools like a perceptual map and Kotler's matrix. This model places special emphasis on competitive landscapes and perceptual mapping, offering a rich landscape of data on pricing practices. By effectively utilising this model, pricing strategies can be optimised, and market competitiveness can be understood better.
This sheet is part of our Pricing Strategies spreadsheet. Available in Google Sheets and Microsoft Excel.
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