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Coupling Model of Innovation

Delving into the aspects of innovation, the 'Coupling Model of Innovation' slide from the 'Innovation and Transformation Tools' presentation enlightens about the intricacies of idea generation, product production, and manufacturing. It emphasizes the two major forces in innovation: 'market pull' and 'technology push'. This slide goes a step further and brings into light how these forces interact and influence each other within a marketplace. A perfect resource for college students and mid-level managers aiming to comprehensively understand the dynamics of innovation.