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CHAPTER
The 'Crossing the Chasm - Book Cover' provides the first interaction to readers delving into Geoffrey Moore's widely acclaimed entrepreneurial marketing bible. Being the first chapter of the book, it sets the stage, luring readers into the intriguing world of start-ups, their failures and successes. Articulating the critical chasm between tech adopters and mainstream followers, it encapsulates the book's core premise. The cover graphically represents these divergent customer profiles and their distinct purchase preferences. Therein, it's a powerful promise of the strategic insights awaiting in the chapters beyond.
This chapter is part of our Crossing the Chasm book summary.
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