Customer Classification

Delving into the 'Customer Classification' slide of the 'Sales Strategy' presentation unveils the science behind the segmentation of target customers. With a focus on 'value share' and 'proportion', this slide paves the way for personalized strategies to cater to specific customer groups. The slide directs learners how to correctly classify customers so as to reap maximum benefits while deploying different sales control tools. It is an important step in ensuring that sales resources offer optimal returns for each customer segment.