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DESCRIPTION

Navigating the path of the consumer experience is a focus of this slide titled 'Customer Journey Map'. Bringing to life the phases of awareness, discoverability, reputation, conversion and advocacy, this slide helps illustrate the user interactions that can drive performance. Engaging details such as the touchpoints between the consumer and the billboard or directories are also highlighted. All in all, it aims to facilitate improved offerings by addressing the highs and lows of a customer’s journey. This slide is an integral part of 'Customer Journey Maps (Part 2)' presentation, aimed at enriching understanding of customers or target users.

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