Customer Life Cycle

The 'Customer Life Cycle' slide unfolds as a vital ingredient of the 'Sales Strategy' presentation. Translating intricate concepts into a digestible format, it thoroughly examines the stages a customer passes through: engage, transact, fulfill, and service. The slide encourages understanding of each phase's importance in the overall sales process. By delving into these segments, one pauses to consider various aspects of customer experience management, and how to judiciously allocate sales team resources. A brilliant guide for students and mid-level managers navigating the often tumultuous terrain of sales strategy.