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Customer Segmentation

Dive deep into the world of 'Customer Segmentation' with this compelling slide from Bain's Management Toolkit collection. It beautifully explores various facets of customer segmentation including demographic, situational, psychographic and geographic elements. By examining and applying these different approaches, teams can craft tailored strategies, leading to desired outcomes for their organization. This not only offers practical insights from established precedents, but it also sets a path for success just as the top consulting firms have done. It's a must-have resource for any aspiring corporate strategist.