Customer Segmentation

Delving into the realm of 'Customer Segmentation', this slide navigates the intricacies of various segmentation types such as geographic, psychographic, demographic, and behavioral. It provides an understanding of the strategies employed by powerhouse companies like Amazon and TikTok to target their specific customer base. Utilizing this slide from the 'Product Management Toolkit' entry, learners and professionals alike can grasp how to successfully dissect their own customer base, thus deriving optimal value from their products.