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Delving into 'Growth Hacker Marketing', the book's cover chapter sets the scene. It succinctly echoes the core principles of the subject - test, learn and rapid experiment. The chapter dwells not just on marketing's diversified channels, but also the importance of structuring campaigns based on the results. It effortlessly ties these insights back to the product development processes, fostering a complete understanding of eventuating effective marketing strategies through a growth hacker's lens.
This chapter is part of our Growth Hacker Marketing book summary. Get access to hundreds of business templates by signing up below.
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Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and increase your return on investment. Read this book summary to discover how to get, keep, and realize value from customers.
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Need a dashboard to compare budget vs. actual spent? This fully customizable dashboard tracks budget vs actual and actual spent vs. ROI gained over any period. Customize two regular dropdown fields and two nested dropdown fields, and define top KPIs to track, such as products sold, customers or subscribers gained, or whatever needs to be calculated to find the best return on investment for the budget spent.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.