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The slide 'Industry Analysis – Pestel' is a pivotal part of the 'Business Case Study' presentation. It sets the stage by examining the political, economic, social, technological, environmental, and legal contexts relevant to the case study. The aim is to paint a picture of the different dynamics that could influence strategic decisions and outcomes. Both students and mid-level managers will find it insightful especially when working on situational analyses, sculpting business plans or as a precursor for other case-study based discussions.

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